Senior Marketing Manager

Job Advert Details

About the opportunity:

Last Mile designs, builds, owns, and operates essential utilities infrastructure. That is, the infrastructure that allows people across Great Britain to have access to the heat, power, water and wastewater services they need, every day.

We have multiple brands within the Last Mile Infrastructure (UKPS, Energetics, Icosa and Last Mile Asset Management), each playing its own part in our success. And it’s an exciting time to be part of the group. We’re supporting the shift towards the decarbonisation of heat and transport with our new ground source heat and electric vehicle charging point (EVCP) offerings.

The newly created Marketing Manager role is the perfect opportunity for someone wanting to help shape a group marketing function. Working closely with the Head of Communications and Marketing, this person will manage our family of brands, taking our identity to the next level. They will help to tell our story in a way that demonstrates our progress, our uniqueness and builds trust. They will also support our customer-facing teams to ensure both our B2B and B2C customer experiences are properly managed, measured and continuously improved.

This role is based in our Stonehouse office in Gloucestershire, with the option for hybrid working.

3. MAIN RESPONSIBILITIES

• Create and implement a marketing strategy and plan for the Last Mile group of companies.
• Build on our recently created brand guidelines to create version 2.0, taking our brands to the next level including tone of voice, photography, illustration and animation.
• Create and manage a new Last Mile photo library which meets multiple internal and external requirements.
• Own our web presence. This includes maintaining our family of websites, monitoring their use, making changes and improvements where necessary and developing our SEO.
• Build and launch a new Last Mile website.
• Oversee our use of social media across all brands.
• Agree the main marketing priorities for each subsidiary and regularly review and report progress.
• Provide marketing materials to support business development activities such as events, seminars, pitches and presentations.
• Create campaigns that are engaging and impactful, targeting our key customers and stakeholders to shift perceptions and encourage positive action.
• Engage with the exec team and directors to understand business priorities/ challenges, propose and implement solutions, and report on progress against key measures.
• Stay current on industry best practices.
• Utilise external suppliers where needed for graphic design, film etc, including sourcing new suppliers, conducting tenders, and building productive working relationships.
• Provide guidance and support to a small number of dotted line reports across the group.
• Work with multiple internal stakeholders across marketing, communications, HR, operations etc
• Manage the group marketing budget, including managing suppliers, raising POs and approving spend, monthly finance reviews and budget setting for the year.

4.    EMPLOYEE SPECIFICATION/KNOWLEDGE & SKILLS

Experience / Knowledge:

• Significant experience working across multiple marketing disciplines, including in management/lead roles. Including branding, campaigns, online channels and supporting sales teams.
• Experience in the construction or utilities sector, and in large or matrix organisations preferred.
• Experience managing multiple third party agencies/ suppliers.
• Experience in managing a team of direct or indirect reports.
• Experience in managing budgets, tracking spend and reporting.
• Able to hit the ground running and
• thrive in a dynamic, fast-paced environment.
• Diligent, good attention to detail and strong project management skills.
• Confident communicator, able to collaborate and build strong relationships across all levels of the organisation.
• Knowledge of marketing technologies including Wordpress, social media platforms and Google Analytics.
• Willingness to travel to the Glasgow office and other UK locations every few weeks.

Qualifications:

Bachelor’s degree or HND in marketing or related field

And/Or

CIM Certificate or Diploma or equivalent

In return of your hard work and dedication, we can offer you:

• 25 days holiday, increasing after 2 years by 1 day each year up to 30 days, plus 9 public holidays
• Holiday buy scheme

• Discretionary bonus
• EV and ULEV salary sacrifice scheme (subject to minimum length of service)
• Cycle to work salary sacrifice scheme

• Up to 7% employer pension contribution 

• Life assurance (x4 annual basic salary) 
• Refer a friend incentive
• Wagestream
• Employee assistance programme
• Car allowance
• Hybrid working (3 days in the office, 2 from home) 

And once you have successfully completed your probation, you will have access to:

• Flexible start and finish times for eligible roles
• Private medical insurance
• Company sick pay

At Last Mile Infrastructure Group, we are one of the UK’s largest Independent Network Owners, owning and operating in excess of 500,000 gas, electricity, water and wastewater connections serving residential and commercial customers.

It is our vision to be the UK’s leading independent multi-utility provider. People are our most valuable “asset” and therefore it is our mission to not only attract but retain the best talent to support delivery of our corporate business strategy and share our company’s success.

At Last Mile, we are committed to fostering an inclusive and diverse working environment, where employee wellbeing is at the forefront in making sure our people feel valued. We provide tailored ongoing training and development, but most importantly, long term career opportunities for you to Grow With Us. If you are motivated to succeed and have a ‘can-do’ attitude, we would love to hear from you!